While we’ve typically seen an older demographic command the camping scene, research shows that there’s a new wave of campers. According to the 2017 North American Camping Report, millennials made up nearly half (48%) of all new campers in 2016. This number has only continued to grow year over year. Just like the classic camper, these up and coming adventurers are eager to spend time in the great outdoors, but the millennial camper does differ from the traditional camper in a couple ways.
Who are they
Before we dive into how this age group is different from more conventional campers, we want to first establish who this demographic is. There is a fast emerging group of new campers aged 25 - 34. Research shows that many of these individuals are in committed relationships, and some have children.
What are they looking for
The new generation of campers, just like traditional campers, love the outdoors, and consider camping a great escape from everyday life. There are, however, two distinct ways that this demographic differs from the traditional camper.
1. They’re looking for convenience
It shouldn’t come as a shock that millennials love convenience. They’re used to having information at their fingertips, and they like it that way. This demographic is looking to pull out their phone or laptop, quickly select a campsite, and book the site immediately. They don’t need to talk to someone over the phone, and in fact, they prefer not to. They’re looking for an informative yet quick, self-directed experience.
2. They want to stay connected
It’s very important to the millenial camper to stay connected to the rest of the world. While this demographic loves to share experiences and connect via social media, that’s not the only reason they’re looking for campsites with wifi. A large portion of millenials have somewhat unconventional jobs and/or work hours, and they need to be able to respond to a work email or deal with an issue that may arise. In fact, according to the 2017 North American Camping Report, having access to technology is what allows younger campers to spend time camping in the first place. The report goes on to say “campers who say that technology allows them to spend more time camping take an average of almost two additional vacation days for camping.”
Catering to this new wave of campers means providing an incredibly convenient experience from start to finish. This includes making it easy for them to find your campground, and offering amenities that allow them to stay connected with their world back home.
Being part of an online reservation platform like Camp Reservations Canada means your campground gets visibility when campers are looking for a place to adventure with their loved ones. It also gives you an opportunity to advertise your amenities (like wifi) that may be attractive to these campers.